Faith:
"By accepting this information system it will allow us to serve our customers to a step above our competition allowing us to become on top of the competition scale just trust me you will just have to take it on faith"
Fear:
"If your company does not accept this information system, our competitors will walk all over us until the point of our company's collapse, so we do this or we die."
Fact:
"This analysis shows that by implementing this information system will allow us to reduce errors by 60 percent and reduce operating costs by 20 percent per year by also increasing our production by 10 percent a year and it will all pay off within the first two years of business."
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