Blog Entry 2.2

This case study talks about Ford and how they may end up the last of the big three Detroit automakers because they were the only company that did not take the bale out as the others done. The study talks about how manufacturers have been working towards developing a "world car" which is simply a car that would suit consumers all around the world as in America and Europe and Asia. This seems to be challenging because not everybody likes their cars the same. Americans prefer more open SUVs  and pickups while Asians prefer a more smaller and narrow car to maneuver well through the crowded streets. Until more globalization takes place the world car will not be accomplished.

1. Globalization is fueling change in the auto industry because after the auto crisis of 2008, automakers do not want this to happen once again so attempts at some major changes are taking place to improve the auto world.

2. It is difficult to create a world car because different cultures prefer different cars. For example, Americans prefer more of a larger open SUV while Asians prefer smaller-sized cars that maneuver well through the narrow crowded streets. Also the Europeans think fuel economy first when buying a car while this concept is only slowly being adopted in the United States. Variations in the regulating of emission standards also affect the world car and the different countries and buyers choices.