Blog Entry 6.1

There are four pillars of Web 2.0. The first pillar is utilizing the web as a platform which uses peer to peer technology. The second pillar is harnessing collective intelligence and an example of that would be reviewers of a product on a website. The third pillar is leveraging the data which uses knowledge of the customer to accommodate them better. The last pillar is implementing innovative web capabilities which uses knowledge of the web to perform a service.
These pillars of Web 2.0 can fit into the cabin rental company as follows. First utilizing the web as a platform would help the cabin company in peer to peer technology by spreading the word of the company over the web as a great place to vacation. Harnessing collective data would be very helpful to the cabin company by allowing users of the web to go onto the cabin company website and sit up a review board so that customers of the cabins could express over the web how their experience was while staying at the cabins by giving positive reviews to the company. Leveraging the data would be very helpful in serving the customer better by storing data in the systems of the company databases for returning customers and this would allow the cabins to already have returning customers information on file in the database and allow the customer to return to the cabins with ease. The final pillar of implementing innovative web capabilities would be helpful to the cabins in the way that they can use the knowledge of the web to check with sister companies if the cabins are full on days that a customer would like to stay at the cabins and find the customer another place to stay that is close to the cabin rentals.