Blog Entry 5.1

      The competing website I chose was Holiday Inn Express in Rocky Mount VA. Their business to consumer relationship involved in their website takes travelers and provides them with the service of finding accommodations to stay at their location while they are on a trip. The website is in a good state of E-Commerce and serves a good relationship with consumers. Holiday Inn uses the consumer comes first strategy to run their web page. 

Rules

  1.The Website Should Offer Something Unique

        The rating for Holiday Inn for this rule is a 3. It does not offer anything very unique that other websites do not offer. 

  2. The Website Should be aesthetically pleasing

         The rating for this rule is a 5. The layout of the site and use of color is very appealing and the photos displayed of the place are of high quality. 

  3. The Website Must be easy to use and fast

          The rating for this rule is a 5. The website is very easy to use and anything done on the site is fast. 

  4. The Website must motivate people to visit

          The rating for this rule is a 3. The website does not provide any features that cannot be found anywhere else. 

  5. You must advertise your presence on the web

         The rating for this rule is a 4. The layout and schemes stand out on the site and you know that you have visited the site when you are there. 

  6. You should learn from your website

         The rating for this rule is a 5. The Holiday Inn site has a 95% traffic rating according to alexa.